Golden by HUNTR/X featuring EJAE, Audrey Nuna, and Rei Ami has taken the world by storm. Originally released as part of the animated musical-fantasy film KPop Demon Hunters in June 2025, the song quickly climbed the global charts. Within weeks, it surged to number one on the Billboard Hot 100, marking a historic milestone as the first track by a K-pop girl-group—fictional or real—to top the chart. Its infectious melody, empowering lyrics, and cinematic rollout helped it dominate charts in over 25 countries, from South Korea to the U.K. The song’s success was further amplified by viral dance challenges and covers on TikTok and Instagram, turning it into a full-blown cultural moment.

The rapid rise of Golden wasn’t just luck—it was the product of careful timing and collaboration. Its release coincided with the film’s premiere, creating a perfect storm of hype, fan engagement, and media coverage. Streaming platforms saw massive spikes as the song’s momentum spread, with audiences drawn to its fusion of bright electropop, K-pop energy, and cinematic storytelling. It’s a rare crossover hit that resonated with both mainstream listeners and dedicated K-pop fans, bridging animation and music into a single, electrifying experience.

Part of what makes Golden special is the powerhouse team behind HUNTR/X. The fictional group features characters Rumi, Mira, and Zoey, voiced by real-life artists EJAE, Audrey Nuna, and Rei Ami. EJAE not only performed as Rumi but also co-wrote the song alongside a team of top producers, shaping its dynamic sound. Audrey Nuna brought her signature alt-R&B edge, while Rei Ami infused her pop-rap charisma, giving each character a distinct vocal identity. Together, their chemistry turned Golden into more than just a soundtrack song—it became a pop anthem that celebrates unity, empowerment, and the golden spark of collaboration.